5 Things Content Marketers Can Learn from a New Thought Leadership Platform

I have another guest post on Content Marketing Institute's blog. Many thanks to Michelle Linn and Jodi Harris whose editorial skills refined and dressed this up quite a bit. 
 
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts:

• Include an introductory letter
  
• Break your website into topics
  
• Don’t be afraid to “go retro”
  
• Include small touches
  
• Don’t overlook your logo.
  

Read more at contentmarketinginstitute.com.