I have another guest post on Content Marketing Institute's blog. Many thanks to Michelle Linn and Jodi Harris whose editorial skills refined and dressed this up quite a bit.
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts:
Read more at contentmarketinginstitute.com.