Business is not boring

5 Things Content Marketers Can Learn from a New Thought Leadership Platform

11/9/2011

 
I have another guest post on Content Marketing Institute's blog. Many thanks to Michelle Linn and Jodi Harris whose editorial skills refined and dressed this up quite a bit. 
 
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts:
  • Include an introductory letter
  • Break your website into topics
  • Don’t be afraid to “go retro”
  • Include small touches
  • Don’t overlook your logo.

Read more at contentmarketinginstitute.com.

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